Does anyone recognize this poster? It is dated 1967. Thanks
Does anyone recognize this poster? It is dated 1967. Thanks
Its a Benton window card poster, approx 14x22 inches. From the Learnaboutmovieposters.com site:
"Because the Benton Card Company was considered a "secondary" printing company, many long-time movie art collectors shy away from collecting Benton window cards and heralds. Benton window cards do not command the same dollar value as their NSS counterparts, even though they are the same age, and may be nearly identical to the NSS versions.
For example, the window card released by NSS for the film Hi-De-Ho (1947) was printed in three color. The Benton version was almost identical - same age, artwork, three color, pictures, etc. The only differences are that the Benton version was printed on a thicker cheaper card stock and contained a different tag line; however, for all intents and purposes, they are identical until they reach the collector's market. The Benton Card Company version of the Hi-De-Ho window card is valued to most collectors at approximately 10%-20% of the retail value of the NSS window card.
Benton cards are finding a market, however, with newer collectors who want to collect original older materials at a less expensive price."
Last edited by alamo221; August 4th, 2012 at 03:46 PM.
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